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Maryland Pride 2.0
Posted Sep 20, 2013
BALTIMORE, Md.--Under Armour mixes fashion with technology for the lastest "Pride" uniforms.
In 2011 the University of
made national headlines when the football team unveiled their “Maryland Pride” Under Amour uniforms against
in their nationally televised home opener. That night the Terps beat Miami 32-24, but few remember the final score. The uniforms however, those made a statement.
Two seasons later, Maryland and Under Armour are ready to do it again. On September 19, Under Armour unveiled the latest innovations in uniform technology and design with its “Maryland Pride 2.0” line, at a ceremony in front of their Harbor East location.
The Maryland band set the scene with the cheerleading squad in tow. Fans lined up outside of the store, heads bobbing up-and-down as no one wanted to miss the big reveal.
They didn’t need to worry, there was no missing the main event.
A thick cloud of smoke covered the heavy black gridiron gate in front of the store. As the gate began to rise, a brawny figure emerged from haze, revealing the new design.
The helmets feature the four quadrants of the Maryland flag in motion, and were each individually hand-painted and air-brushed. The two hundred helmets produced for the line are all one-of-a-kind and can be identified by a barely visible number painted on one side. Gold letters spelling out “MARYLAND” on the back, are the finishing touch on the flashy headgear.
The jerseys feature innovative technology and a new material, called Amourgrid, which has never been used before in the college game. Adam Clement, who is Under Armour’s creative director for team sports, described the complexity and competitive advantage of the Armourgrid material.
"It took us three years to develop," Clement said. “It's a proprietary fabric that’s exclusive to our company. What is unique about this fabric from a football standpoint is that it does not stretch. It's impossible to grab."
Ravens wide receiver and former Maryland standout
, who spoke at the event, never got a chance to sport any of the Maryland Pride uniforms, but his eyes lit up when he heard about a jersey that was “impossible to grab.”
“I wish you all could customize mine so I could wear it on Sunday, because those DB’s like to grab,” Smith said. “I think what their doing at Maryland now makes me wish I was two years behind,” Smith joked. “You know you all do all the cool stuff when I leave.”
Maryland is set to wear the “Pride” uniforms for the first time on Saturday, September 21, when they take on border-rival
at M&T Bank Stadium. The Terps have lost seven-straight against the Mountaineers, but Maryland is off to their best start since 2001 and a win on Saturday would, like their uniforms, make a big statement.
Here are more photos of the "Maryland Pride 2.0" Uniforms:
for more photos.
Behind the Scenes look at the making of the MD Pride helmets
GAME PREVIEW: MD vs. WVU
Sep 20, 2013
Thursday Roundtable with Randy Edsall
Sep 19, 2013
Sep 19, 2013
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